BARRETT FOR MAYOR

                  setting (web) sites on greece

 
The idea of electing Matt Barrett to replace Athens' current mayor may not be as odd as it sounds considering that an American who has chosen to create the only lengthy, first-person website exclusively about this country seemingly knows more about Greece than some of its people. Read his pearls of wisdom and decide for yourself - is he just waxing lyrical or lyrically pointing to a multitude of pragmatic (unresolved) truths?

                    BY ALEXIA AMVRAZI  celebrityworks@aias.gr
 

                   STUMBLING into Matt Barrett's website, one
                   discovers a fresher, more impressionable as well as
                   impressive outlook on Greece - its people, its national
                   customs, the islands, the dusty, quaint or characteristic
                   pockets of Athens - than one finds on most other sites written about the
                   country. And Barrett is a self-employed American who lives in North Carolina.

                   I have found that being a Greek who has grown up abroad has offered me the
                   good fortune of seeing your country more clearly from the outside as well as
                   from within. It means realising that there are as many problems as there are
                   pleasures, and each poignant realisation engages the senses almost entirely;
                   either with celebration, pride and hope, or with frustration, sadness and shame.
                   I will divulge a little secret to all non-Greeks out there: the same Greek who will
                   fiercely and sometimes fanatically defend his own country to a foreigner will
                   brutally criticise it to a fellow-Greek. We have no illusions about our "issues".
                   Perhaps the stumbling block for this country is that illusions actually lie in how
                   those issues can be dealt with and solved.

                   Matt Barrett presents Greece like a Greek who has lived abroad rather than as
                   a foreigner who has lived in Greece. He is sure to not over-idolise or
                   over-criticise. He points out the quirks but often with a tone of humour and
                   affection rather than affectation. His internet-based guide can help a foreigner on
                   their way here for a visit or longer-term move in a way that no boastingly
                   over-inflated and simply quite unbelievable presentation by the Greek National
                   Tourism Organisation (GNTO) can.

                   He uses photographs he has taken himself of people,
                   landscape scenes, foods (shot just before eating
                   because you can't tell how good they were after), and
                   natural street action. My favourite is his opening photo
                   for www. greecetravel. com's Athens Guide, which
                   shows a frappe coffee, a frosted glass of cold water
                   and a mobile phone on a small round table. This image is quintessentially Greek
                   - a common sight which reflects so much about the attitudes and lifestyle of the
                   people who have this set-up on their table (all that's missing is the tobacco). It's
                   not a stereotypically cheesy photo of a tanned blonde babe on a beach or the
                   Acropolis or an evzone (tsolias) standing on guard in parliament square.

                   The Athens News contacted Barrett, who lives in the US, in a quest to find out
                   what drove him to create an entire website so full of detail, character and
                   colour, on this country alone.

                   Barrett, whose father came here on a Fulbright scholarship in 1963 and taught
                   at the University of Athens, was a student at the American Community Schools
                   (ACS) from the age of 13 until he graduated in 1972. He says that when he
                   moved back to the US he felt stark disillusionment at the all-American dream he
                   had looked forward to experiencing (rock concerts and other funky
                   experiences) and "an emptiness".

                   "Everything was based on earning and consumption," he says. "Kids didn't hang
                   out in cafes and go to the islands. They hung out in their cars at the McDonalds
                   parking lots and watched a lot of TV. In Greece we didn't own a TV but in the
                   States most people never turned theirs off. It was like a member of the family."
                   Barrett's feelings of alienation (similar to those he'd felt being an American in
                   Greece) created a strong sense of nostalgia.
 

                  the big blue


                   "One day I was sitting by a pool staring into the
                   water," he relates. "It was blue. You know how they
                   paint pools blue. And suddenly it seemed there was no
                   reason for me to be staring into a swimming pool at
                   some stupid apartment complex when I could be
                   staring at the Aegean." So he used the $1,000 he'd
                   inherited from his grandfather, quit his job, hitch-hiked to New York and made
                   his way to Greece for the summer, where his friend Dorian Kokas had opened
                   a club on the island of Sifnos. Always eager to be involved in music, Barrett
                   played there every night for two-and-a-half summers and then played in a
                   couple of Athens clubs in the autumn. "I wrote lots of songs from this period
                   and also lots of journals - both were the beginning of what became my Greece
                   Travel web pages, which started with the Sifnos Guide."

                   Barrett felt that by relating his experiences in Greece he could help travellers
                   have a good time themselves. "Rather than try to include everything about
                   Greece, I wrote about what I knew. I was also aware that many travellers have
                   an unpleasant experience of Athens. I'd seen postings on network bulletin
                   boards that travellers should avoid Athens; 'See the Acropolis and get out! ' It
                   was basically a matter of having the right expectations."

                  tell it like it is

                   Barrett realised that the GNTO's promotion of Greece to Americans (classic
                   images of azure seas, clean, empty beaches and beautiful temples) were
                   somewhat misleading and thus clashed with the reality faced by visitors upon
                   arrival in Athens. "Rising above the chaos, tourists spot the Acropolis for the
                   first time, but by then they are in no condition to appreciate it."

                   The website host likes to tell it like it is. He describes Athens as a "concrete
                   jungle", but adds that within this there are "pockets that are quite beautiful and
                   enjoyable and you can spend your entire holiday in these pockets and have a
                   completely different experience of Athens. I teach people to love Athens."

                   Barrett hopes, through his site, to convince at least a minuscule number of his
                   thousands of visitors daily to opt for lesser known Greek island destinations,
                   unlike those he believes travel agents fed on "packages from the GNTO" will
                   suggest.

                  lessons in love

                   His love for Greece is not based only on the country
                   itself but also on its people. His wife is from Lesvos,
                   his favourite island. "Whenever I return to Greece, no
                   matter how long I have not seen my friends here, it's
                   like we are picking up the conversation where we left off the night before."

                   His best friend, Dino Nichols, who, with his great gusto for life "taught me more
                   about Greece than anyone," sadly died of a massive heart attack whilst
                   rock-climbing at age 35. Around the same time, Barrett experienced another
                   personal tragedy when another close friend, Jimi Hatzidimitriou, who opened
                   Barrett's eyes to Greek music and whose company was "like a lesson on being
                   Greek", also passed away. "Anyone can love Greece on the surface. It's so
                   beautiful. But to love Greece to the point where you can feel the pain in an old
                   Tsitsanis song or in the face of an old man staring off in a kafeneion is different,
                   and that's what I learned from them," he says.

                   Listing another reason for his romance with Greece, Barrett notes: "I like meals
                   that last for six hours. Not only because the food is good or the atmosphere is
                   beautiful, but because people love to talk and to say what they feel.
                   Conversations get passionate in Greece. I love having to get the attention of the
                   waiter for more wine or another order of paidakia. In the States I miss waking
                   up in the morning and going to a cafe in Plaka and getting a coffee and the
                   Athens News."

                  breaking the stereotypes

                   When asked about his weathered opinion of how Americans see Greeks,
                   Barrett suggests that "they don't realise the close ties the Greeks have with
                   America, the number of Greeks who have spent much of their lives in the
                   States. It is really a less foreign country then they imagine." The media, he says,
                   may be to blame in creating a sense of detachment towards the Greek people:
                   "They see demonstrations on TV and they have visions of Iran and Khomeini."

                   Over the years he has been running his website, Barrett says he has noticed the
                   trend where it is chiefly American women who want to travel to Greece and
                   have to work at convincing their husbands to book the tickets. "They convince
                   the reluctant husbands to come to Greece eventually, and plans are made. Then
                   something happens - a big demonstration, a bomb at a bank, a November 17
                   assassination - and the husband says 'forget it!'. Instead they go to Myrtle
                   Beach, South Carolina and he gets to play golf and they don't have to miss their
                   favourite TV programmes."

                   Targeting the role of both the Greek and American media in misleading potential
                   visitors, he notes: "while CNN was showing pictures of anti-Nato
                   demonstrations and American flag-burning, at that moment the GNTO should
                   have been working on counteracting this with images of whitewashed villages,
                   smiling Greek faces and the Parthenon. But GNTO seems content to leave the
                   promotion of Greece to CNN and Antenna TV and then they wonder when
                   tourism is down."

                  sleeping with the enemy

                   Greece's greatest and most important challenge,
                   Barrett believes, is "to get people to work together and
                   realise that Greece's worst enemies are not outside
                   their borders but within. Greece's enemy is greed and
                   corruption. Not just the politicians and businessmen
                   but every taxi driver that rips off a tourist to make an
                   extra few thousand drachmas. Greece needs to build
                   for the future."

                   "My hope," he adds, "is also that the youth will realise this practise of every man
                   for himself has created a climate of suspicion and an attitude of 'screw your
                   competition before he screws you, ' and that it is really an unhealthy way to go
                   through life."

                  ferry, ferry bad

                   Travel being a deeply ingrained part of Barrett's existence, he also points to the
                   Greek ferry system as a cause of great trouble suffered by tourists. "In the USA
                   there is a law against monopolies for the very reasons that the Greek ferry
                   system is in disarray. Right now travel agencies can't finalise itineraries because
                   they don't have the ferry schedules. That means someone who began planning
                   their Greek island holiday six months ago is still waiting to find out if there is a
                   boat on the day they are scheduled to check into the hotel on Paros."

                  man with a plan

                   "I take it a step at a time," says Barrett, when asked what lies ahead for his
                   website. "Right now I play the role of a private GNTO. People ask me all sorts
                   of questions: what to wear; what the weather is like; can you get to one island
                   from another. They ask my opinion of itineraries, travel agencies, hotels and
                   when anything happens, like a bombing, murder, earthquake, war or
                   demonstration, they write to ask me to assure them that things are OK and they
                   should not cancel their trip."

                  not a computer nerd

                   Although Barrett confesses that his social life in America revolves around the
                   e-mails he receives and that he lives "on the PC", he says that his computer
                   skills are actually limited and that his sites "are not made to impress computer
                   nerds." When in Greece with his wife and daughter, Barrett chills out with
                   friends, takes pictures and occasionally checks his e-mail.

                   If you can call it that, because Barrett doesn't seem to think what he does is
                   serious work. "I am not very professional. And I am not a businessman. If I
                   were I would be rich." He has remained firm in his values, he says, despite
                   regular glittery proposals pouring in based on ulterior promotional motives
                   Barrett actually promotes a handful of hotels individually); "I get lots of offers
                   from large travel organisations, hotel chains, major internet travel sites. I give
                   them to my brother to look over and he always points out some clause in the
                   offer that makes it very ungenerous and I send them a nice letter telling them
                   thanks but I am not interested." He adds that his website "brings millions into
                   Greece" and that he thinks the government should actually give him money!
 
 

                  what barrett would do if he were mayor of athens


                   "The first thing I would do is continue creating pedestrian streets and parks,
                   not just in the centre but in all areas. I would probably need more power than a
                   mayor actually has, but I would take all the old derelict neoclassical buildings
                   that sit rotting all over the city and auction them off to people and give them a
                   certain period of time to turn them into hotels and bed and breakfasts. Someone
                   told me that many of these buildings belong to the tax department who don't do
                   anything with them because there is not a division set up within the tax
                   department to do this. That's ridiculous if it is true.

                   I would bring back the trams that travel on rails around the city and
                   make it even more impractical for bringing or having a car within the city. I
                   would give tickets for parking on the sidewalk. I would give huge fines for
                   driving motorcycles on the sidewalks or pedestrian streets. If all the driving and
                   parking laws were enforced, I think there would be few people still allowed to
                   drive. I would make a one-year course on responsible driving a requirement
                   before attaining a licence, including a final exam at least as difficult as the one in
                   the USA.

                   I would take away the licence for two weeks from any taxi caught ripping
                   off tourists arriving from the airport. I would hire Greek-American police from
                   the USA to pose as tourists and gather evidence of crimes and scams which
                   target tourists.

                   I would quit my political party and put people in positions based on ability
                   rather than party affiliation or favours.

                   I would begin a programme of environmental education, starting at the
                   youngest age, teaching people not to throw their garbage on the street or parks.
                   I would also make the Archaeology Society responsible for keeping clean any
                   of their excavations. There are a number of places where the archaeologists
                   have dug up an area and then just left it and people throw their garbage in it.

                   I would make every pedestrian crosswalk on every busy street favour
                   the pedestrians instead of the cars. I would send a team around the city and
                   find problem places. If you read my story Strollering Through Athens you will
                   see that a woman with a baby carriage has a very difficult time on the streets of
                   the city - walking with one from Plaka to Kypseli is a perilous journey.

                   I would get tough in order to really cure the ills of a city as large and
                   disorganised as Athens, rather like Rudolph Guiliani, the mayor of New York.
                   He had to be stern and many people hated him because, even though they
                   wanted him to clean up the city, they did not expect that some of his laws might
                   inconvenience them. But everyone has to make sacrifices.

                   I would also make every rooftop and balcony a garden. To build the
                   number of parks necessary to clean the air of the city you would need to tear
                   down a quarter of the city. Well why not build the parks on top of it? Maybe
                   the EU could sponsor this. It would totally change Athens. People would visit
                   their friends to see how nice their rooftop gardens were. Ugly buildings could be
                   covered in vines. It would no longer look like a sea of concrete."

Comments? Write to  ALEXIA AMVRAZI celebrityworks@aias.gr


                                                   ATHENS NEWS , 30/07/2000, page: A12
                                                             Article code: C12713A121